Procter & Gamble Co: A Crash-Proof Dividend Stock?

If you read MarketWatch or Yahoo! Finance, you’ll likely have noticed that in recent weeks, there has been a lot of commentary about how bad the next economic downturn could be. And frankly, it’s the right time to be concerned. Around this time last year, the U.S. stock market was having a serious sell-off. And since valuations still look bloated, the next pullback could be a big one.

As investors go from “risk-on” to “risk-off,” established companies in defensive industries tend to outperform. And that’s why for risk-averse income investors, Procter & Gamble Co (NYSE:PG) deserves a serious look right now. Procter & Gamble is in the consumer staples business, meaning it makes products that people tend to buy regardless of economic conditions. To give you an idea, P&G’s product portfolio includes many brands that have become household names, such as “Tide,” “Downy,” “Pampers,” “Head & Shoulders,” “Febreze,” and “Gillette.” These are things that consumers buy out of necessity. As a result, Procter & Gamble is essentially running a recession-proof business.

Source: Income Investors

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