How to Pick Winning Dividend Stocks: Lessons From Apple and Coca-Cola

Statistical studies have proven that investing in dividend stocks can be a powerful strategy for superior returns over the long term. Relying on examples from Apple (NASDAQ:AAPL) and Coca-Cola (NYSE:KO), let's take a look at the key factors to keep in mind when picking the best dividend stocks for your portfolio.

Superior brand power, abundant financial resources, and a gargantuan global distribution network make Coca-Cola an undisputed leader in nonalcoholic drinks, and management knows how to translate those strengths into growing dividends for investors. Apple is the most valuable brand in the world according to Interbrand, with an estimated brand value of over $170 billion. Brand recognition and a reputation for quality allow Apple to charge premium prices for its products and generate superior profitability for investors.

Source: Motley Fool

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