Should I Buy Coca-Cola (KO)?

Since 1988, Coca-Cola (KO) stock has been a good enough investment for Warren Buffett … but that doesn’t mean that you should just dive in without doing your homework. Shares have languished, having generated a return of barely 5% over the past year, about half that of rival PepsiCo (PEP). So, should you buy KO stock? Let’s take a look at whether the pros outweigh the cons:

This year has shaped up to be one of transition for Coca-Cola, as it reworks its strategy in emerging markets like China and attempts to gain a foothold in the at-home carbonated beverage market. Wells Fargo Securities analyst Bonnie Herzog is cited in Beverage Daily as saying that next year will be “a critical tipping point” for soda companies. Indeed, there are sure to be some winners and some losers. But when it comes to KO, its obstacles do not seem insurmountable. So, should you buy KO stock? Yes — despite the headwinds, some of which are external and others of which seem to be internal, the pros seem to outweigh the cons.

Source: InvestorPlace

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