Solid Dividend on the Rocks

Apparel retailer VF (NYSE: VFC ) has increased its dividend for the past 40 years , and this year is no exception. The company announced third-quarter results on Monday, announcing record-setting revenue, margins, and earnings . But the investors who haven't yet bought into VF are the real winners. Despite the strong report, the stock has fallen 4% since the announcement. As usual, Wall Street analysts missed the mark, and the correction gave investors an opportunity.

Even with the pullback, I think VF is strongest of the three companies. With a trailing P/E of 19, it's near the industry average and the cheapest of the three. The North Face continues to be a strong performer and industry leader. I think the company is set to outperform on income over the holiday season, and I suspect it will also outperform analyst estimates as well, because of the marketing push at the end of the year.

Source: Motley Fool

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