Dividend Stocks That Weathered the Storm

Amid the gloom, you might think that no stock could emerge unscathed. But many did. Why did these stocks do well when the rest of the market was down sharply? It's not because they don't face challenges. Kimberly-Clark still sees commodity inflation hurting its earnings, and General Mills has the same headwind facing it. Altria will have to post even bigger warning labels on its cigarettes starting next year. And none of these companies wants to see economic growth stall out.

But in general, what holds these stocks up even during tough times is the fact that their customers keep buying what these companies sell. Unlike more cyclical stocks whose revenue patterns are much more closely tied to the condition of the overall economy, these companies can expect to retain a strong foundation of loyal customers who will give some stability to their financial results -- and by extension, their stocks.

Source: Motley Fool


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